2012 Personal Identity
2012
Branding, Graphic Design, Typography
2012 personal identity branding
- My design education was mainly print focused and I was taught to take a step away from computers at times throughout the creative process for unique results. For this identity, my main goal was to base a large portion of my new logo on printed/letterpress textures and create a shape that could be easily integrated into the standardized squared shape of todays social media websites. Design printed by hand has a beauty to it, where each run produces unique features that can never be recreated, so for my new rebranding a worn/printed texture will be manually applied to my logo for each use instead of using permanent vector shapes.My design education was mainly print focused and I was taught to take a step away from computers at times throughout the creative process for unique results. For this identity, my main goal was to base a large portion of my new logo on printed/letterpress textures and create a shape that could be easily integrated into the standardized squared shape of todays social media websites. Design printed by hand has a beauty to it, where each run produces unique features that can never be recreated, so for my new rebranding a worn/printed texture will be manually applied to my logo for each use instead of using permanent vector shapes.
[Previous logo: this identity was too limiting creatively and I was unsatisfied with it overall]
[Section of the sketching process]
[Mnemonic with visible guidelines]
[Primary color palette to be used across branding]
[Logo in brand color with texture example applied]
[Primary typefaces used throughout branding: all caps preferred when applicable]
[Vertical logotype in brand color with texture example applied: background texture marks are intentional for manual effect]
[Horizontal logotype in brand color with texture example applied: background texture marks are intentional for manual effect]
[Vertical logotype in brand color with texture example applied: background texture marks are intentional for manual effect]
[Horizontal logotype in brand color with texture example applied: background texture marks are intentional for manual effect]
-
This project was created as a personal promotional project for the U.S. television show "Wilfred" on the FX Network (Official Wilfred FX Site). My goal was to mimic a large format screenprinted poster while sticking to a strict 6-color palette (with a background paper color) and children's book illustration style. The layout was meant to capture some of the odd humor and iconography from the show through imagery inspired by minimal/vintaged graphics. Created digitally, the full illustration is 18x24" in size.Character Design, Illustration, Print Design2012 -
This illustration was created for the BUCKBUCK Gallery show "Art Of The Game: A Celebration Of Art & Basketball". With a collaboration between the Ohio City based creative gallery "BUCKBUCK" and the Basketball centered art blog "Double Scribble" this show was meant to showcase how Basketball has become a modern symbol for creativity, style and fashion across the world. This 4-color illustration, inspired by vintage packaging/advertising was meant to take a fun, child-like look at the game of Basketball through simple shapes and textures. Created digitally for print use, the full illustration is 11x14".Character Design, Digital Art, Illustration2012 -
Day/Night illustration seriesCharacter Design, Illustration, Print Design2012 -
Four color minimal ocean illustrationFine Arts, Illustration, Print Design2012 -
This book/poster were made to express the complications of growing up with a false tooth. Using color, typography, and texture I told my story and expressed the bitterness I felt throughout the experience. I made a 22" x 32" poster and a hardcover book with 10 individual spreads. Here is a portion of the final piece.Graphic Design, Print Design, Typography2012 -
B Honey company logo, along with its retail packaging. The final product was a printed sleeve/box with 18 individual honey containers inside. "B Honey" was intended to be a simple and approachable retail product with a child-like appeal.Graphic Design, Packaging, Print Design2012 -
Promotional poster for the television show "Breaking Bad."Graphic Design, Print Design2012 -
5C WETSUITS is a company that specializes in wetsuits and ocean based accessories. Below is the final logo and logotype of the company. Also included are 2 pages from the 5C branding standards manual, 2 advertising examples, and 3 example swing tagsBranding, Graphic Design, Print Design2012 -
Unique font made from a pair of sunglasses that I scanned and vectorized, then used the final font to create this book/poster. The book has simple layouts to show the font attributes/personality and it unfolds to a 16" x 32" poster.Graphic Design, Print Design, Typography2012 -
This piece was an exploration of book binding. The cover is made from skateboard grip tape and the binding is skateboard truck hardware. The edge is sealed with a shoelace to fit the skateboard theme, and the inside cover is wood grain color further the appearance of a blank skateboard deck . The inside content is filled with interesting cropped sections of skateboard magazines that I've collected throughout the years to see my influences for art through the skateboarding culture in the media today.Crafts, Fine Arts, Photography2012 -
Abstract India Ink composition made using string, water, and cut sections of paper. I dragged the string through the India Ink to create the lines and used watered down ink to create the variations of color. The top section was made by letting the ink drip freely, cutting it out, and letting it hang freely across the layout.Crafts, Fine Arts2012 -
Kinetic typography of a scene from the movie "Step Brothers" using Adobe After Effects CS5Animation, Computer Animation, Typography2012